Congratulations to the winner of Command X: Season 4, Joey Cofone—and kudos to all seven of our brave contestants for participating at “Head, Heart, Hand”!

Command X was back for its fourth season at “Head, Heart, Hand,” This live design reality show allows seven up-and-coming designers to step into the spotlight for the chance to break into the industry in front of 1,800 peers, heroes and potential employers. Emcee Matteo Bologna joined Sean Adams, our very own “Tim Gunn,” and an all-star team of AIGA Medalists who served as contestant mentors:

  • Jessica Helfand
  • Jennifer Morla
  • Lucille Tenazas
  • Michael Vanderbyl
  • Lorraine Wild

CX4 was created and is produced by Bonnie Siegler.

Command X: Season 4 Sponsor

Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit

The Bullseye Design is a registered trademark of Target Brands, Inc.

Contestant 1: Joey Cofone

Joey Cofone is a designer and longtime troublemaker living and working in New York City. He strives to make work that appeals to curious minds—work that’s beautiful, smart and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks and that jumping off of cliffs is the only way to grow. You can find him in his tiny studio in the fashion district working on his latest project, Baron Fig, creating sketchbooks and notebooks for thinkers like himself—and eating lots of pasta in the process.

Contestant 2: Kaleena Porter

Kaleena Porter is a designer living in Washington, DC. She finds inspiration through field trips in the city, enjoys riding her bicycle (named “BB”) and sports an orange pinky nail. Kaleena’s design experience includes logos, restaurant identities, websites and even snowboards. She approaches every design challenge with strong conceptual skills, enthusiasm and tenacity. It is always her goal to find solutions before they become problems, keeping her one step ahead of trouble and full of fresh ideas. Her prize client is her dog, Moby. After his walks, she designs and manages his website along with his social media efforts (@thisismoby).

Photo credit: Marie McGrory

Contestant 3: Lindsay Quinter

Lindsay Quinter grew up as one of eight children in a square-mile Ohio town surrounded by cornfields and factory buildings. Design wasn’t a common career choice there, but—for Lindsay—it was a perfect fit. Lindsay received a B.S. in graphic design from the University of Cincinnati’s School of Design, Architecture, Art, and Planning in 2010. Her thesis project on tactile design was recognized as Director’s Choice in the senior design exhibit, “DAAPWORKS 2010.” In 2011, Lindsay moved to Pittsburgh and joined ThoughtForm Inc., where she works with client teams to transform messy ideas into well-ordered, beautiful solutions.

Contestant 4: Daniel Surgeon

Daniel Surgeon lives in San Francisco, and he recently graduated from California College of the Arts with a B.F.A. in graphic design. Daniel works for a small creative firm in San Francisco called Volume Inc. He has been fortunate enough to be constantly learning and collaborating with thinkers and makers that are passionate about their crafts, and he wants that to continue throughout his career. A former instructor of Daniel’s, Bob Aufuldish, says it best: “This is supposed to be fun.”

Contestant 5: Tori Thomas

A quixotical Texan whose conservative roots are only overshadowed by her right-dominant brain and her love of NPR, Tori Thomas now resides in Nashville, Tennessee where she continues to listen to podcasts as she struggles to reach the inconceivable goal of perfection. In 2009, she graduated from Auburn University with a B.F.A. in graphic design. With high aspirations and low expectations, Tori moved to Nashville, where she worked for anyone who would pay—and a few who never did. Currently, she is the director of design and publications for the Ensworth School. When she is not developing new arrangements of the Ensworth colors—orange and black—she is likely pulling weeds out of her front yard.

Contestant 6: Cate White

A graduate of the University of Nebraska Omaha with a B.S.A. in graphic communication art and design, Cate White is a designer based in Omaha. She works with the talented group of creatives at Hayneedle, and she also has a steady stream of freelance clients that are balanced by self-initiated passion projects, her most ambitious being the three-year project known as her son, Finnegan. Cate loves mixing genres and styles, creating handsome typography and finding the core of the problem. She believes almost every occasion calls for champagne and that most things can be simplified. She also believes in the power of red lipstick.

Contestant 7: Zipeng Zhu

Zipeng Zhu makes every day a razzle-dazzle musical. The pedestrians of New York are secretly his back-up dancers. While practicing his singing, he pretends the showerhead is his own personal spotlight, pouring him with applause. The only thing that isn’t fabulous about him is the way he can put away a pizza. Zipeng currently works at Sagmeister & Walsh, where he was voted “Most Likely To Wear Glitter.”

Command X Prizes

In addition to pride, glory and the unprecedented opportunity to be mentored one-on-one by an AIGA Medalist, the winning contestant will also take home a bunch of fantastic prizes!

Each contestant will receive a complimentary registration to “Head, Heart, Hand.” In addition, the winner will be awarded:

  • $1,000 in cash
  • Linotype Originals Library, provided by Monotype Imaging (valued at $6,000)
  • One 12-month subscription to Adobe Creative Cloud
  • One 3-month Shutterstock subscription
  • Fame, potential job offers and much more!

Cash prizes will also be awarded to the second and third place contestants.

Things are a-changin'

There are a couple of exciting changes coming to Command X this year:

1. There will be no judging panel on stage—it'll all be up to you, the audience, to choose the Command X winner! You'll be able to cast your votes via the conference app and text message. Come ready to get your vote on!

2. After the first round of eliminations, each of the five remaining contestants will be randomly assigned an AIGA Medalist mentor—some of the biggest names in design—who will help to guide contestants through the design process. It'll be a fun, intense and edcuational experience for all involved and you won't want to miss it!

Command X: Season 4 Team

Sean Adams
CX4 host

Matteo Bologna
Mucca Design

Jessica Helfand
CX4 mentor

Jennifer Morla
CX4 mentor
President and creative director
Morla Design

Lucille Tenazas
CX4 mentor
Founder and principal
Tenazas Design

Michael Vanderbyl
CX4 mentor
Vanderbyl Design

Lorraine Wild
CX4 mentor
Green Dragon Office