GENERAL SESSIONS

The "Head, Heart, Hand" main stage in Minneapolis will be packed with thought provoking speakers, inspirational design and exciting competition that you won't want to miss. Moderator Kurt Andersen, author and host of Studio 360, will moderate and engage presenters in insightful Q&A. And back for another exciting season, Command X: Season 4 will bring together seven emerging designers who will compete for cash, prizes and your votes in our always-popular live design reality show competition.

General sessions are included in your registration

You do not need to pre-register for any of the general sessions or affinity sessions. Want to attend? Register now

General session schedule

There are five general sessions throughout “Head, Heart, Hand.” Don't miss the opening general session on Thursday, October 10, at 4:00 p.m.!

Extra conference activities

Already registered for “Head, Heart, Hand” and want to sign up for the Emerging Designers Symposium, professional development workshops and more? Click here to sign up.

To sign up for studio tours, click here. Registration for cultural tours is now closed.

Get ready for Command X: Season 4!

One of the most popular parts of AIGA’s biennial design conference is Command X, our live, on-stage search for the next design star. Contestants have been selected and announced!

Oct. 10, 2013
4:00 p.m. - 6:30 p.m.
Auditorium, Level One

Join 1,500 attendees as we kick-off “Head, Heart, Hand” with inspiring speakers and the exciting first round of Command X: Season 4.

4:15 p.m. - 4:30 p.m.
Eric Baker, Eric Baker Design
Auditorium, Level One

This opening presentation offers a visual and inspirational interpretation of the conference theme. It addresses history, inspiration and creativity—where we find it and how it can alter the way we think and see the world—from the banal to the ecstatic, from science to art, from Duchamp to Einstein and from high to low. The men and women of art and design that shaped our world and have gone before us leave a path to follow and learn from… How can we know where we are going if we pay no attention to the past? It is important to consider our roots and our youthful aspirations and dreams; isn’t that why we are here?

Embrace the future but always keep an eye in the rear-view mirror.

4:30 p.m. - 5:00 p.m.
Andrew Blauvelt, Walker Art Center
Auditorium, Level One

The Walker Art Center has been an advocate of design for nearly 75 years. Despite the hundreds of exhibitions, programs, publications and projects undertaken by its award-winning in-house design studio, the center has not collected design or architecture in any formal way. In this presentation, Andrew Blauvelt will attempt to rectify that omission by presenting a virtual design collection comprised of examples drawn from around the state of Minnesota that amplify the conference theme of “Head, Heart, Hand.” From the surprising and off-beat to the canonical and reverential, think of this as a virtual bus tour of Minnesota design without leaving the comfort and safety of your auditorium seat.

5:00 p.m. - 5:30 p.m.
Nicole Jacek, NJ(L.A.)™
Auditorium, Level One

Nicole Jacek grew up in a little village in Germany. She dreamt of becoming a designer who lived and worked in New York City for her favorite design studio on the planet while making tons of cash and living happily ever after, of course, in a penthouse overlooking Manhattan. Bada-Boom! Then reality kicked in: no money, living in a run-down hotel room, no job that paid the monthly salary and 100-hour workweeks. Jacek has no regrets. She’ll share the journey of how she made herself creative director at karlssonwilker, inc. and ended up working for clients such as MINI/BMW and Vitra. She’ll also discuss what changed when she opened up her own company the land of Mickey Mouse—Venice Beach, California—in May 2013.

5:45 p.m. - 6:15 p.m.
Auditorium, Level One

How? You can be cautious or you can be creative (but there’s no such thing as a “cautious creative”).

Oct. 11, 2013
9:00 a.m. - 10:45 a.m.
Auditorium, Level One

Hear from more engaging speakers and get an update on the Command X: Season 4 contestants.

9:25 a.m. - 10:55 a.m.
Paulina Reyes, Mother New York
Auditorium, Level One

In this talk, Paulina Reyes explores the importance of allowing your personal experience, relationships, individual passions, childhood memories, hobbies, journals and artistic expressions to seep into your work. It is through living stories that we become better storytellers, through unique experiences that we become aware of unique needs, through human encounters that we become better communicators and through multidisciplinary activities that original thoughts arrive. These ideas come to life as we see a selection of Reyes’ work throughout her career. 

10:10 a.m. - 10:40 a.m.
Danny Yount, Danny Yount Design
Auditorium, Level One

What makes a good title sequence? How do you set the tone for a television series or film in 90 seconds? What do Hollywood directors want to see in a presentation? Danny Yount will walk attendees through the stories behind many of the most recognizable film title sequences in the last decade, including Kiss Kiss Bang BangSherlock HolmesIron Man 3 and Oblivion. You’ll find the discussion inviting and very human.

4:30 p.m. - 6:30 p.m.
Auditorium, Level One

Gather with  fellow attendees to hear from more exceptional designers and vote in the second round of Command X: Season 4.

4:30 p.m. - 5:00 p.m.
Auditorium, Level One

This double-projector presentation by Tamara Shopsin and Jason Fulford showcases their many collaborative projects and focuses on the opportunities to be found in this method of working. Shopsin , an illustrator, author and cook, and Fulford, a photographer and publisher, maintain separate practices, but their work often overlaps. Themes will include spaghetti, philosophy, Rudolf Arnheim, Tokyo, Harpo Marx, baseball, mischief, puzzles, travel, Polyphemus, The Fall, Bruno Munari, city government, Albert Einstein, magic and a bloodshot eyeball.

5:15 p.m. - 5:45 p.m.
Leyla Acaroglu, Eco Innovators
Auditorium, Level One

Design is an amazing profession that, like any other, has its ups and downs. What is incredible about designers is their power to influence and affect the people that we work with and the big, wide world—whether we intend to or not! Simple choices can lead to amplified impacts and the unintended consequences of our actions can have positive or far-reaching negative impacts as well. In this compelling and humorous talk, Leyla Acaroglu will share stories of design impacts (both intentional and unintentional) and illustrate a new narrative of design-led change. And perhaps she’ll uncover some things that you didn’t learn in design school.

 

5:50 p.m. - 6:20 p.m.
J. J. Sedelmaier, J. J. Sedelmaier Productions, Inc.
Auditorium, Level One

Ever wonder how the series Beavis and Butt-Head got launched? Or how “The Ambiguously Gay Duo” is directly related to a decapitated chicken? Maybe you were intrigued by a bankrupt superhero turned cartoon character defense attorney? And while we’re at it, who did the logo segment that closes each and every episode of The Colbert Report? These important questions and issues will be addressed in this presentation, which will consist of film clips interspersed with inappropriate comments. J. J. Sedelmaier will cover several of the experiences he and his studio have endured while producing some of the most entertaining animation ever to come out of a small, independent cartoon and design shop in White Plains, New York.

Oct. 12, 2013
9:00 a.m. - 10:45 a.m.

Hear from more engaging speakers and get an update on the Command X: Season 4 contestants.

9:00 a.m. - 9:30 a.m.
Nicole Lazzaro, XEODesign
Auditorium, Level One

Over the past 40 years, games have developed an interactive language that can change players’ minds, guide their hands and captivate their hearts. These engagement techniques generate strong emotions that drive play and, most importantly, are fun. To keep people coming back again and again, games are designed to produce hundreds of specific emotions that fully and powerfully engross players. The same principles that are used to increase focus and interest over time can be sequenced into four kinds of engagement loops. Based on 20 years of research, we call these the “Four Keys to Fun.” In this talk, Nicole Lazzaro explores how certain feelings create dynamic engagement, and how you can design deeper emotional experiences using the “Four Keys to Fun.” Leave inspired to create the next generation of graphic and interaction design by harnessing the unique and compelling power of fun.

Free white papers on emotion and game here.

9:45 a.m. - 10:15 a.m.
Steve Duenes, The New York Times; Matthew Ericson, The New York Times
Auditorium, Level One

Compelling images—rooted in data and reporting—can be as evocative as they are informative. Great data visualization in the context of journalism is like the best-written story, full of rich details gracefully woven together as a vivid explanation or narrative. The images can vary, but the ones that create understanding are those that readers remember, like hundreds of fastballs pitched at once, a low flight over the Cascade Mountains, the whirl of a conductor's arms or dozens of possible paths to the White House. Memorable images are created from data by design, a crucial but sometimes overlooked component of visualization. Steve Duenes and Matthew Ericson will demonstrate why it’s so central.

10:15 a.m. - 10:45 a.m.
Auditorium, Level One

David Kwong, the magician behind the hit summer film Now You See Me, will demonstrate how he has uniquely synthesized the worlds of magic, language and puzzles. Watch as Kwong deftly weaves together word games, crossword puzzles and sleight of hand to create miraculous intellectual illusions. Through artful language, with impeccable timing, he will make the audience question what’s magic, what’s not and whether or not that even matters.

4:30 p.m. - 6:30 p.m.

Gather with fellow attendees to hear from more exceptional designers and choose the winner of Command X: Season 4.

4:30 p.m. - 5:00 p.m.
Jennifer Kinon, OCD | The Original Champions of Design ; Bobby C. Martin Jr., OCD | The Original Champions of Design
Auditorium, Level One

How does who we are affect what we do? And, how does what we do affect who our clients are? The OCD partners discuss branding and personal identity through the lens of their three-year-old design firm.

 

5:15 p.m. - 5:45 p.m.
Margaret Gould Stewart, Facebook, Inc.
Auditorium, Level One

Design is often seen as an art form, and something that creates value for those who can afford it. But the promise of modern technology and social media is the democratization of access to information and the channels through which we tell our stories. So what is design’s relationship to sites like Facebook, YouTube, Twitter and Instagram? These massive open platforms require a great deal of effort to get right, including product vision, strong partnership with engineers and great execution. But they also require an intangible quality that can be much harder to come by: humility. 

 

 

5:45 p.m. - 6:15 p.m.
Aaron Draplin, Draplin Design Co.
Auditorium, Level One

Using scientific proof and state-of-the-art multimedia techniques, Aaron Draplin delivers a suckerpunch of a talk that aims to provide bona fide proof of work, the highs and lows of a ferociously independent existence and a couple of tall tales from his so-called career in the cutthroat world of contemporary graphic design. Just a regular American guy with a trajectory a little dirtier than yours, his talk is open to all comers—who are brave enough to show up. If you are a youngster, you may find yourself inspired to attack your design future in a different way. If you are established, you may leave feeling grateful you don’t have anything to do with him. Hard to say.