Get your “Head, Heart, Hand” experience started out right by attending a professional development workshop prior to the start of the conference. Build your practice, learn how to sell yourself with confidence, create value for your in-house team and more. Whether you're a seasoned design professional or just starting out, you'll gain important skills to advance your career.

Workshop registration

Workshops are the perfect way to learn new skills and take your practice to the next level. Choose to attend one of four professional development sessions offered on Thursday, October 10 from 1:30–3:30 p.m. (additional fee required), as well as an Adobe workshop on Friday, October 11 at 7:15 a.m.

If you’ve already registered for the conference, click here to sign up for workshops.

Workshop leaders

Learn from top-notch industry professionals, including:

David C. Baker, president, ReCourses, Inc.

Emily Ruth Cohen, consultant to creative professionals

Dave Fellman, president, Dave Fellman & Associates

Jeni Herberger, founder, Jeni Herberger Creative Concepts

Terry White, Worldwide Creative Suite Design Evangelist, Adobe

Extra conference activities

Already registered for “Head, Heart, Hand” and want to sign up for the Emerging Designers Symposium, professional development workshops and more? Click here to sign up.

To sign up for studio tours, click here. Registration for cultural tours is now closed.

Oct. 10, 2013
1:30 p.m. - 3:30 p.m.

Fee: $35

Enhance your skillset and build your practice by attending a professional development workshop. Pre-registration and an additional fee is required. If you are already registered for the conference, click here to sign up.

1:30 p.m. - 3:30 p.m.
Jeni Herberger, Jeni Herberger Creative Concepts
Room 101I, Level One

Underutilized and overworked? As companies look to expand revenue potential, the demand for visual communications comes increasingly close to critical mass. Marketing and creative teams cannot become successful strategic partners with the company stakeholders without a clear vision, outward-facing service offerings and goals for growth. In this workshop, you will learn to create and market your department’s “mission statement” to key stakeholders; develop methods to “prove value” to corporate stakeholders; and identify department capabilities, organizational structure and process demands. 

1:30 p.m. - 3:30 p.m.
Dave Fellman, Dave Fellman & Associates
Room 101G, Level One

It’s been said that there are talented graphic designers and successful graphic designers, but not every designer is both talented and successful. What makes the difference? Often, it’s simply the ability to sell your talent and develop customers who will pay you for your creativity and skill. In other words, you have to put on your “selling hat” to get results. In this fast-moving seminar, Dave Fellman will show you how to be more effective when selling and how to accomplish the maximum in a minimum amount of time. Learn how to set reasonable expectations, identify the best prospects, overcome common objections and win in price negotiations.


1:30 p.m. - 3:30 p.m.
Room 101J, Level One

What is the ideal business model for a creative team and what organizational structure best accommodates both short-term and long-term needs? In this session, designed for principals of established and emerging creative firms, Emily Ruth Cohen will explore various best practice business models, evaluate strengths and weaknesses of each and discuss the various factors that must be considered in defining the ideal model. Topics explored will encompass the ideal size and structure of your team, the best roles within each model and even firm nomenclature: Design firm? Agency? Creative agency? In this session, each attendee will evaluate and discuss their current business model and then workshop improvements and refinements. 


1:30 p.m. - 3:30 p.m.
David C. Baker, ReCourses, Inc.
Room 101F, Level One

What is the best way to tackle situations in which you care more than the client does, and how do you spot these situations before they become problematic?You only have two choices when faced with these issues. Neither is automatically right, and both must be handled with purpose and awareness of potential consequences. David Baker explores this challenge by discussing why experts in the greater marketing field leave their profession an average of six years before professionals in other fields. You’ll come away with the tools necessary to spot—and deal with—problematic situations in the future.

Oct. 11, 2013
7:15 a.m. - 9:00 a.m.
Auditorium Room 1, Level One

Join this session to gain an in-depth understanding of what it means to be a Creative Cloud member. Your creativity will be reignited once you see the latest updates to the tools and services you love. Plus, you’ll learn how you can use your traditional design skills to create HTML websites and produce cutting-edge iPad publications—without writing code. You’ll also find new ways to collaborate with your teams and clients and learn how to share your greatest work with the creative community using Behance ProSite. This workshop is free and pre-registration is encouraged.